Celsius Recall: A Surprising Packaging Error
Celsius recall announced on July 31, 2025, has raised concerns among consumers after High Noon revealed that some Celsius energy drink cans were mistakenly filled with vodka seltzer. The mix-up, caused by a packaging supplier error, affects the Celsius Astro Vibe Sparkling Blue Razz Edition cans in High Noon’s Beach Variety 12-packs, posing risks of unintentional alcohol consumption (ABC News, 2025; CNBC, 2025).
Celsius Recall: What Happened?
Details of the Celsius Recall
The issue stems from a shared supplier that sent Celsius-branded cans to High Noon’s facility, where they were filled with vodka seltzer. These mislabeled cans were shipped between July 21 and July 23, 2025, to eight states: Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin (CBS News, 2025; WISN, 2025). No injuries or illnesses have been reported, but the recall emphasizes the danger for children, pregnant individuals, or those avoiding alcohol for medical or religious reasons (Bloomberg, 2025).
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Affected Products in the Celsius Recall
The recall targets specific lots of High Noon’s Beach Variety 12-packs containing the mislabeled cans. Consumers are urged to check product codes and discard or return affected items. High Noon has provided a hotline and website for refund or replacement details (CNN Business, 2025; Yahoo News, 2025).
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Consumer Safety Measures Health Risks of the Celsius Recall
The mislabeled cans, which appear as non-alcoholic energy drinks, contain alcohol, posing risks for unsuspecting consumers. Health experts highlight the importance of checking cans before consumption, especially for vulnerable groups (Health.com, 2025; NBC News, 2025). High Noon is working with the FDA to address the issue and prevent future errors (KCCI, 2025).
Retail Response
Retailers in affected states are removing the products from shelves, and High Noon is collaborating with distributors to ensure swift action. Consumers are advised to verify purchases made in late July and contact retailers for guidance (WSRK, 2025; Real Simple, 2025).
Moving Forward
High Noon’s prompt recall demonstrates a commitment to consumer safety, but the incident underscores the need for rigorous quality control in beverage production. The company is investigating the supplier error to prevent recurrence, while Celsius Holdings has not reported impacts on its broader product line (E! Online, 2025). Consumers are encouraged to stay informed through official recall notices.
Disclaimer: The information in this article is based on unverified reports from news sources as of July 31, 2025. Readers should consult official FDA or company sources for verified updates on the Celsius recall.
Sources
- ABC News
- Bloomberg
- CBS News
- CNBC
- CNN Business
- E! Online
- Health.com
- KCCI
- NBC News
- Real Simple
- WISN
- WSRK
- Yahoo News
Additional Insights
Industry Implications
The Celsius recall highlights vulnerabilities in shared manufacturing processes, prompting calls for stricter oversight in beverage production. Industry experts suggest this incident may lead to enhanced supplier audits and labeling protocols to prevent similar errors (Bloomberg, 2025). Companies like High Noon and Celsius may face increased scrutiny to rebuild consumer trust (Health.com, 2025).
Consumer Awareness
Public response on platforms like X shows concern but also appreciation for High Noon’s transparency. Consumers are sharing tips on identifying affected cans, emphasizing the importance of checking lot numbers. This incident serves as a reminder to verify product labeling, especially for widely distributed beverages (Yahoo News, 2025; NBC News, 2025).
